Sukantara Resort managed to gain over 50% of occupancy from direct bookings after its new website launched.

facebook

twitter

email

print

share

Site: www.sukantara.com
eMarketing Team: Travelanium
Project Started: Jan 2010
Project Ended: Ongoing

The resort first contacted Travelanium in late 2009 and it took about a month to evaluate what was going on and how much potential we could guarantee by being under Travelanium’s roof. After the SWOT presentation ended, Sukantara – Eco Luxury Hotel Chiang Mai had agreed to use our “Leave it to us” solution as we promised the resort to hit target sales revenue within 6 months via its hotel website.

By achieving a common objective, initially the resort does require a brand new all-in-one website. Just to revamp the existing site already costs us to invest around THB 0.2 million plus huge expenses for multi-language translating and strategically setting up a full version of hotel eMarketing campaigns. Anyway, we thought that Sukantara Cascade Resort got something unique that cannot find in other resorts in Chiang Mai, Chiang Rai or Pai. More importantly the resort’s management team shares the same vision with us, this is a truly key drive factor into the prosper outcome.

Within months our hotel internet marketing effort was paying off richly, Sukantara.com has generated more bookings than we expected which we gave a credit to SEO, eMail marketing, web design and photo shooting teams. And the owner, of course, came up with ton of interesting packages – right for various target groups of customer and gave us green light of most of suggesting marketing activities.

And even it was a tough year 2010 for tourism industry (redshirt plus global economic recession) the resort’s annual online direct sales has dramatically increased and shown us of over 50% of occupancy came from direct bookings.

“I would encourage any hotelier to invest more and to invest well in their direct sales channels. The results will justify the investment.’’, he continues.