If potential customers can't find you organically online, you could be missing out on a lot of potential business. The most generalised statement we hear is, "I would like to be number one on the search engines". This is where our years of experience and an extensive range of proven strategies will bring you targeted results.
search engine optimization
Search Engine Optimization, SEO, is primarily concerned with advancing the goals of a website by improving the number and position of its search results for a wide variety of relevant keywords. SEO strategies can increase both the number and quality of visitors, where quality means visitors who complete the action hoped for by the site owner (e.g. make a purchase, make contact, subscribe to a database or bookmark in social media). Overly broad search optimization can hinder marketing strategy by generating a large volume of low- quality enquiries that cost money to handle, yet result in little business.
There are numerous factors that can affect how a website ranks on search engines. Some of these factors are obvious and others are less obvious, and much harder if not impossible to prove. Furthermore, each search engine weights each of these factors differently, places the emphasis in different spots and changes their criteria regularly to prevent abuse of the system.
portfolio & case studiesSukantara luxury resort & suite with spa in Chiang Mai province is a natural boutique resort perfect for honeymoon, spa treat and outdoor activities.
search engine optimization
- Web server analysis
- Keyword research
- Keyword positioning report
- Meta tags (title, keyword, desc)
- Creation of robots.txt
- Creation & registrations of sitemap
- Google analytics setup & research
- Free & paid directory submission
- Regular website fine tuning
- Thematic one way links
- Website usability analysis
- Universal SEO (Video, Maps, etc)
- Integration of blog with RSS
- Internal linking campaign
- Link buiding / link procurement
- DMOZ submission
- Local search optimization
- Alternate text added to images
- Dedicated account representative
- SEO Consultation
- Competitor intelligence report
- SEO Copywriting
- Website conversion analysis
- Keyphsases guaranteed on 1st page result of Google (OR MONEY BACK)
- GEO Tags
How the Search Engine Optimization Process Works
Our website design process is created to help you get a professional website online quickly and easily. Sound good? There's no magic involved, but we do start with a simple formula to help make your website a success.
1. Keyword Research
Keyword research is the most important first step that should not be taken too lightly. We will test and change hundreds of keywords in paid search campaigns in order to examine that the target keyword phase converts visitors into customers as success online isn’t measured in traffic, it is measured in conversions. Please also do test search traffic in PPC against to see how much the traffic of that keyword and if the traffic converts. Importantly, some keywords is highly competitive
2. Keyword & Strategy Recommendations
Our team will conduct a presentation showing which keywords are possible for organic search optimization. You usually concentrate on one to five key phrases for the whole site (theme) and one to three phrases for a single page. For related-to travel keywords, they are very high competitive and too hard to optimize every single keyword to the full extend due to your limits in time and other resources.
3. On-page Optimization
Restructure all pages of a website to maximize its performance in the search engines for target keywords related to the on-page content; which includes *Meta Description tag * ALT tags * H tags * URL structure * Internal linking strategy * Content * Keyword density * Site maps, both XML and user facing * Usability and accessibility * Track target keywords. As we 100% protect your site from being banned by all major SE, we implement only white-hat SEO techniques; the result is clearly expected in 4-12 months.
4. Off-page Optimization
Obtain first inbound link and as many as possible from high ranking related sites, social media and Web 2.0 as many as possible. Besides acquiring incoming links, we also establish our own contents in our website partners and blogs and include quality links back to your site.
5. Ranking VS Traffic VS Conversion Analysis
Web Analytics is part of the process of making this determination among other tools and methods. More important than the ranking is the traffic that comes with it. More important than the traffic is the conversion rate that comes from each keyword. Low-traffic keywords may generate many more bookings.
6. Conversion Analysis
No matter what you do, everything will come down to one critical factor at the very end. What is your bottom line? Did you receive enough booking or did you waste resources in low-conversion keywords.
7. Ongoing Efforts
Try to expand the things that work and help your bottom line and rid yourself of the things that don’t. Improve of details to increase conversion. This requires testing. Don’t reject anything upfront without testing it first. Things that work for others might not work for you, but the same is true the other way around.