Online Social Media Networks are becoming an important component of Hotel Internet Marketing but web designers are faced with the dilemma of finding an attractive and non-obtrusive way of integrating Social Media networking tools without overwhelming the existing hotel web design. Here are some clever examples of how to integrate Social Media networking icons and tools seamlessly into your website design.
Social Network Marketing
Hotels are starting to understand the tangible benefits of Social Media networking and the importance of increasing a hotel’s digital footprint. But while hotel brands are acknowledging the relevance of Social Media networking, fewer hotels understand the importance of integrating Social Media with their other communication channels such as their hotel website and including Social Media buttons on their hotel web design.
In addition, not all web designers have happily embraced Web 2.0 design and Social Media networking and understandably so, as this is just another element to add to what may be an overcrowded or minimalist design. It is important however if you do have a Social Media presence to include the Social Networking tools on your website and create synergy across all your communication tools and increase your brand equity.
The most popular places to add the Social Media icons are usually in the top right hand corner, down the left or right hand side of the website or in the footer area of the website design. The positioning of the Social Media networking tools is in direct correlation with how important you believe your Social Media presence is to the overall success of your marketing campaign. This decision should not be determined by your Web designer.
As Social Media networking gains more prominence and relevance in hotel internet marketing, it will improve its positioning in screen real estate. Here are some real-life examples of how hotel chains have successfully integrated Social Networking tools on their hotel web design.
Social Network Marketing
- Posting updates and engagement via Facebook, Twitter, Youtube, Quido lens, Blogs, Digg and many more.
- Social profile createion on secondary sites like: MySpace,Reddit,LinkedIn etc.
- Social network friend seeding
- Google friend connect & seeding
- Social media competitive analysis
- Web graphic design work for exting website & properties
- Brand reputation analysis
- Blog setup & design
- Blog social media promotion
- Feedburner email signup
- RSS distribution
- Photo sharing & presentation sharing
- Digg promotion
- Wikis promotion
- Ratings and review monitoring
- Podcasts integration and promotion